Throughout my eight years of digital experience, I’ve worked on — and led — teams that built creative, on-message content for more than two dozen brands.
Here’s a sample of the work I’ve produced over the past few years, not including all the jaw-dropping content that my teams have created:
VIDEOS
Both videos show styles that match better with the current video short-form environment: lightly-produced content that drive home a message, while still offering high-quality production value.
The first is a TikTok-inspired video around Beyoncé’s hit song, Texas Hold ‘Em, that garnered more than 4 million views on Governor Shapiro’s Instagram and TikTok combined — propelling both accounts to add over 15,000 followers.
The second is a video from a campaign stop on Governor Walz’s 2022 re-election campaign. This was a video produced in less than a few hours that garnered over 400,000 views across all platforms.
ANIMATED VIDEOS
Short-form video content isn’t all. These animated videos bring an increased production value to help draw attention to a message.
The first is a video from Governor Shapiro’s announcement on an increased investment in Downtown Pittsburgh. This video wasn’t unusual for our team, but it serves as a great example of the work we put into every event video that we published to great success. This video alone had more than 100,000 views across all platforms.
The second video is an example of the work my teams did to elevate announcements, especially digital-forward announcements. This animated graphic promoted our 24-hour live feed during the collapse of I-95 in Philadelphia. This animated video helped drive positive headlines around our social media strategy during that rapid response moment.
I led on the pre-production and production and did the post-production work for both videos.
GRAPHICS
Graphics are supposed to be easy to understand and drive home a message, while remaining as visually appealing as possible.
This graphic and graphic set prove you can do just that.
I led on the design for both of these graphics — and they’re a small sample of my creative vision as I work to empower graphic designers that I work with on the teams I lead.
PHOTOS
I’m newer to photography than any other content-producing medium in this portfolio, but it’s quickly become a joy. Here are a few pictures I’ve taken on the campaign trail for Governor Shapiro, Governor Walz, and Lt. Governor Flanagan.
SOCIAL MEDIA POSTS
Over the past three years, I served as the chief editor of all content on Governor Shapiro’s official accounts and Governor Walz’s campaign accounts, including a one year stint where I served as the only content-writer on Governor Shapiro’s team. Here’s a sample of posts I’ve drafted.
Levi Debose 